Marketing strategies are crucial to the success of any business. Corporate gifting is one of the top marketing strategies that benefits businesses. As a business owner you need long-term successful client relationships to keep your business booming. Corporate gifting sends the message that you value your customers and clients.
Benefits of corporate gifting:
- Attracts new clients: If someone is not yet your client/ customer and still making up their mind choosing between different brands, offering a meaningful corporate gift would set you apart from your competitors and your brand image gets established. This boosts the chances of them doing business with you.
- Continuity of business relationship with clients: You need long-standing business relationships to keep your business going. Corporate gifting helps in retaining already-existing clients. Sending routine gifts to regular clients makes them feel important.
- Loyalty and commitment: Keeping your employees happy is very important. A happy employee translates to a more productive employee. Sending gifts to employees shows them that you recognize their hard work and efforts. Personalized gifts make an even better impact.
- Inexpensive way to maintain long-distance client relationships: It isn’t always practically possible to meet up with your long-distance clients often. Sending them gifts online is an inexpensive and effective way to let them know that they matter to you.
Importance of right choice of gift:
Well-planned corporate gifting is a brilliant return on investment and reinforces business relationships. It is important to select the right gift to make maximum impact else it defeats the entire purpose of marketing. There are several gift options to choose from with the common ones being stationeries, mugs, bottles, electronics etc.
Consider personalized racquets:
The trick is to narrow down a gift that is meaningful and function. Ditch the usual gifts and opt for sports gear. The current sedentary lifestyle is the reason for several health problems. Urge your client to get on their feet by gifting them badminton racquets. If you are looking for good-quality badminton racquets in Australia, visit site Custom Gear and customise it with your brand name.
They are the top choice for customized goodies and offer a wide selection of products. Their products are of good quality and they guarantee timely deliveries. Racquets are a great choice of corporate gift since it is something your clients aren’t going to toss away in a corner. They’ll use it often and each time they will be reminded of your brand.
Checklist when selecting racquet:
If you are clueless on how to ensure the quality and functionality of the racquet, the following guide will prove beneficial. Pay more attention to balance, flexibility and weight.
- Opt for even balance with balance point ranging between 280 and 300mm for all types of games.
- The accuracy of the shots goes up with stiffness but stiff racquets require good techniques and timing. A medium flexible bat would suit a large range of players.
- 3U and 4U weight racquets are just right to hit powerful shots without being too heavy.
Badminton sets make great corporate gifts. Purchase from a reputable source to ensure that your clients are receiving good-quality racquets.